Rekorderlig Hard Cider

Rekorderlig is a Swedish company that creates hard cider. They are proud of their heritage, humble, and bold. So, I wanted the design of this packaging campaign to really encompass who they were as a company by pairing bold colors, layout, and typefaces with illustrations that were delicate and hand drawn. Also, little hints towards their proud Swedish roots included using Nordic style bottles and having “Hard Cider” and “Rekorderlig” intercept each other to mimic the Swedish flag.