Mi TV Transparent Edition

Through this campaign, my goals were to highlight the transparency of this product in different environments it would typically be found in. It became a play-off of “hide-and-seek”, as I wanted the viewer to become aware that there was a TV in the photo after trying to find it. As it is not your typical black screen, I chose to showcase its’ ability to blend into its’ environment and minimalistic feel. Even through the use of this typeface, I wanted to mimic the sleek and slender design of the MI TV to give it a heightened sense of luxury.